Mumbai, August 4, 2015: Director Soumitra Ranade’s Albert Pinto Ko Gussa Kyun Aata Hai? (APKGKAH) starring Nandita Das, Manav Kaul and Saurabh Shukla will be raising 30 lakhs through a crowdfunding campaign on Wishberry. The two-month long crowdfunding campaign for the remake of the cult film directed by Saeed Mirza starring Naseeruddin Shah, Shabana Azmi and Smita Patil starts on August 3rd. The money collected from the campaign will be utilized to complete the post-production, animation and VFX of the film.
Backing his decision of choosing crowdfunding to finance his film, the director of Jajantaram Mamantaram fame reasons, " Most producers want to have creative control over the films that they produce. It is precisely to avoid this situation that I decided to produce the film myself, as this kind of a film would work only with a singular vision. Crowdfunding is a very liberating way of financing your films. People who like your film get attached to it on a personal level and support the film without any conditions. That allows the filmmakers to make the film as per their own vision.”
APKGKAH which is a joint production between SoumitraRanade Productions, Templetree Motion Pictures, No Guts No Glory Films, Parashuram Productions and Paperboat Studios Pvt. Ltd. stars seasoned actors Nandita Das, Manav Kaul and Saurabh Shukla in lead roles. Though the film is a remake of the 1980 cult classic by the same name, Soumitra's take will not be an exact replica of original. This one will throw light on the modern-day crisis that our society is grappling with today. The powerful story will appeal to viewers across the spectrum.
Shourya Bajpai, the Creative Head, Wishberry says, “Wishberry provides rigorous consulting on the presentation and marketing of a campaign to make sure it reaches maximum audience, thus maintaining its 70% success rate. ”
Divulging on their crowdfunding campaign on APKGKAH, they reveal, “We are always on the look out for ideas that are edgy and unique and that's what made us pick up Albert Pinto. We need a new angry Pinto in today's context and we feel this film will bring that new perspective.”
ALBERT PINTO (Manav Kaul) leaves his house one morning without telling anyone where he is going. His girlfriend STELLA (Nandita Das), files a complaint with the police and when he doesn’t return for days, she begins to worry. What she doesn’t know is that Albert is traversing a road journey from Mumbai to Goa. NAYAR (Saurabh Shukla) who drives the vehicle, accompanies him on his mission. Punctuating their sometimes cynical, sometimes witty and sometimes devastating conversations, we see Albert’s flashbacks, a world where he and Stella try and weave a life together. Albert’s anger stems from the experiences that life has presented him – the personal injustice done to his father and the injustice heaped on a large section of humanity. It is this anger that is taking him to Goa, to settle a score that he believes will relieve him of his helplessness and enable him to lead a life of dignity and hope.