Nov 21, 2015

Medimix Soaps launched in Sri Lanka

Aggressive overseas distribution plans on the anvil by Cholayil P Ltd

Chennai – November 21, 2015 – Leading FMCG player, Chennai headquartered Cholayil Private Ltd, today announced the launch of its flagship Medimix soaps in Sri Lanka. With this launch, the company’s products are now available in 26 overseas nations, besides the Indian market, excluding S India.

Speaking on the occasion, Mr Pradeep Cholayil, MD, Cholayil P Ltd said - “The Sri Lanka expansion is a part of our overall stratey to reach the benefits of the Medimix brand to the  international consumers. This is a conscious, organic growth route, for a fast growing brand like Medimix; we also are looking at other countries with a significant Indian diaspora, amongst whom there is a manifold increase in the awareness of benefits of natural care & Ayurveda, in the recent times”.

Commenting on the Sri Lanka launch, Kesav, Head-Exports, Cholayil  added -  “Initially, Medimix Real Ayurveda soap is made available in the key markets of Sri Lanka. Our initial focus is on the traditional retail, and in  the next phase, we would enter Modern Trade as well. Our distribution plan will cover over 80% of the Sri Lankan markets in 4 months’ time. Once the flagship product sales reaches a critical mass, we will look at launching our other soap variants in this country. Also on the anvil is an entry into the liquid soap market which is very promising in Lanka.
Brand Manager for the Medimix brand, Subramaniam Venkataraman said: “Manufacturing locally for the Sri Lanka market is a very significant step. That makes us easily the  world’s largest selling Ayurvedic soap to our target consumers”

About Cholayil
Carrying on the rich tradition of reaching the benefits of natural health care and Ayurveda, Chennai headquartered Cholayil, are makers of the Medimix brand of products, a household name in parts of the country. Cholayil’ Medimix is now the largest selling Ayurvedic brand in the country. The company is now rapidly expanding its distribution reach north of the Vindhyas in India, and to many overseas countries.

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